Get Started

Getting Started

• Name your business: Now that you've determined the type of food business you’d like to start, you need to choose your business name, along with a possible logo and website. When naming your business, keep in mind that the name should be web friendly. It should be unique but easy to remember. Search business name availability with the Arkansas Secretary of State to ensure your desired name isn't already taken. Remember, your legal Business name (filed with the state) can be different from your DBA (doing business as) brand name—the name customers will see and interact with.
  
  
• We should distinguish business name and brand name, which can be different. Someone can file a company as Jane Doe Inc. and a DBA as Crazy Mamma Mia as the brand.
  
  
• Pick a niche: Determine the type of cuisine, service, or convenience that you’d like to offer. This decision should be based on your market research.
  
  
• Create a menu: Create a menu that is informed by your market research and the types of customers you’d like to serve. Consider how you will source the food products needed and the wait time for the food. You may want to create a consistent menu or a seasonal menu. 
  
  
• Online presence: Purchase your business’ domain name and web hosting. Utilize a website and social media to inform and attract customers, or if you sell a physical product, you can also expand your sales beyond your local community.